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Pick a TRIO — a curated bundle of 3 stocks, weighted by conviction. Enter a dollar amount and buy all three at once. No separate orders, no mental math.
Bundle three stocks into a themed portfolio — AI Leaders, Big Banks, Clean Energy — and buy all three at once.
Sell a position and reinvest the proceeds into any stock, ETF, or TRIO in a single action. No manual steps.
Stocks, ETFs, crypto, and index funds — all commission-free. Powered by Alpaca's brokerage infrastructure.
Effective Date: March 29, 2026
Proffett ("we," "our," or "us") operates the Proffett mobile application and web platform (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the App. By creating an account or using the App, you agree to the practices described in this policy.
We collect the following categories of personal information:
We use your information to:
We do not sell your personal information. We share data only as described below:
Your identity, financial, and account information is shared with Alpaca Securities LLC, our FINRA-registered broker-dealer partner, to open and operate your brokerage account. Alpaca's privacy practices are governed by their own privacy policy.
When you link a bank account, we use Plaid to verify your account and facilitate ACH transfers. Plaid receives your user ID to create a link token; your bank credentials are never shared with Proffett. Plaid's privacy policy applies to data processed on their platform.
We use EODHD for real-time and historical stock market data. Only stock symbol lookups are sent to EODHD. No personal data is shared.
If you choose Sign in with Google or Sign in with Apple, we receive a verified identity token (name and email) from those providers to create or authenticate your account. We do not receive your Google or Apple passwords. Your sign-in data is subject to Google's and Apple's respective privacy policies.
During KYC onboarding, identity documents are processed by our third-party identity verification provider. Data is shared solely for the purpose of verifying your identity.
We use trusted third-party vendors for cloud hosting and customer support. These vendors are contractually prohibited from using your data for any purpose other than providing services to us.
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
We retain your personal information for as long as your account is active or as required by law:
We protect your data using industry-standard security measures, including:
No system is 100% secure. If you believe your account has been compromised, contact us immediately at security@proffett.com.
Depending on your jurisdiction, you may have the following rights:
To exercise these rights, contact us at privacy@proffett.com. We will respond within 30 days.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact privacy@proffett.com.
The App is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, contact us at privacy@proffett.com and we will delete it promptly.
The App integrates with named third-party services (Alpaca, Plaid, EODHD, Google, Apple) as described in Section 4. We are not responsible for the privacy practices of those third parties beyond the scope of our agreements with them. We encourage you to review their privacy policies.
We may send push notifications for trade confirmations, account alerts, and price updates. You can disable push notifications at any time through your device's settings.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy in the App and updating the "Effective Date" above. Continued use of the App after changes are posted constitutes your acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy, please contact us:
Effective Date: March 29, 2026
By downloading, installing, or using the Proffett mobile application (the "App"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the App. These Terms constitute a legally binding agreement between you and Proffett ("we," "our," or "us").
We reserve the right to update these Terms at any time. Continued use of the App after changes are posted constitutes acceptance of the updated Terms.
To use the App you must:
Proffett is a technology platform. Brokerage and custodial services are provided by Alpaca Securities LLC ("Alpaca"), a FINRA-registered broker-dealer and member of SIPC. Your brokerage account is held and maintained by Alpaca, not Proffett.
By opening a brokerage account through the App, you also agree to Alpaca's customer agreement and terms of service. In the event of a conflict between these Terms and Alpaca's terms regarding brokerage matters, Alpaca's terms govern.
SIPC protection covers securities held in your brokerage account up to $500,000 (including $250,000 for cash claims). SIPC does not protect against investment losses.
INVESTING INVOLVES RISK. THE VALUE OF YOUR INVESTMENTS CAN GO DOWN AS WELL AS UP. YOU MAY LOSE SOME OR ALL OF YOUR INVESTED CAPITAL.
Proffett does not provide investment advice. Nothing in the App constitutes a recommendation to buy, sell, or hold any security. You are solely responsible for your investment decisions. Past performance is not indicative of future results.
All orders are executed through Alpaca's brokerage infrastructure. Proffett does not guarantee:
Proffett currently charges no commission on trades. However, the following may apply:
You agree not to:
All content, features, and functionality of the App are the exclusive property of Proffett or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to use the App for personal, non-commercial purposes. You may not copy, modify, distribute, sell, or lease any part of the App.
Your use of the App is also governed by our Privacy Policy, Acceptable Use Policy, PFOF Disclosure, and Regulation E Rights. By using the App, you consent to the practices described in those documents.
The App integrates with third-party services including Alpaca Securities LLC (brokerage), Plaid Inc. (bank linking), EODHD (market data), Google LLC, and Apple Inc. (sign-in). Your use of these services is subject to their respective terms and privacy policies. Proffett is not responsible for the availability, accuracy, or conduct of any third-party service.
THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PROFFETT SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR INVESTMENT LOSSES.
IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).
You agree to indemnify and hold harmless Proffett and its officers, directors, employees, and agents from any claims, liabilities, damages, and expenses arising out of your use of the App, violation of these Terms, or your investment decisions.
These Terms are governed by the laws of the State of Delaware. Any dispute shall be resolved by binding arbitration under AAA Consumer Arbitration Rules. YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.
You may close your account at any time by contacting support@proffett.com. Upon closure, open orders will be cancelled, positions must be liquidated or transferred, and remaining cash will be returned to your linked bank account.
Effective Date: March 29, 2026
Payment for Order Flow (PFOF) is a practice by which a broker-dealer receives compensation from a market maker or other trading venue in exchange for routing customer orders to that venue for execution.
Proffett's brokerage services are provided through Alpaca Securities LLC, a FINRA-registered broker-dealer (Member FINRA/SIPC). Alpaca may receive payment for order flow in connection with orders placed through the Proffett platform.
Alpaca Securities LLC is required under FINRA Rule 5310 to use reasonable diligence to obtain the best available price for your orders under prevailing market conditions. This obligation applies regardless of whether PFOF is received. Proffett does not influence Alpaca's order routing decisions.
Alpaca publishes quarterly order routing reports under SEC Rule 606, disclosing material aspects of its PFOF arrangements. These reports are available at alpaca.markets/disclosures. You may request a copy for any month in the prior 6-month period by contacting support@proffett.com.
Proffett has no financial interest in Alpaca's routing decisions and receives no compensation based on where your orders are routed. Proffett's revenue comes from premium subscriptions, interest on uninvested cash, and the TRIO marketplace — none of which creates an incentive to influence order routing.
Electronic Fund Transfer Act — Effective Date: March 29, 2026
Regulation E (12 CFR Part 1005) implements the Electronic Fund Transfer Act and gives you specific rights when errors occur on ACH deposits and withdrawals made through Proffett. This page explains those rights and how to exercise them.
Contact us as soon as you notice a problem:
Please include: your name, account details, the date and amount of the disputed transfer, and why you believe an error occurred.
Reporting late may increase your liability for unauthorized transfers.
Effective Date: March 29, 2026
This Acceptable Use Policy (AUP) defines what constitutes acceptable and unacceptable use of the Proffett platform. It applies to all registered users. Violation may result in account suspension or permanent closure. This AUP is incorporated into our Terms of Service.
You may use Proffett to:
If you suspect another user is violating this policy, or if you believe your account has been accessed without authorization, contact us immediately:
Effective Date: March 29, 2026
Proffett is committed to resolving customer complaints promptly and fairly. If you have a concern about a trade, a deposit or withdrawal, your account, or any aspect of our service, please contact us — we will investigate and respond in writing.
If you are not satisfied with our response, you may escalate your complaint to:
Your brokerage account is held at Alpaca Securities LLC, a Member of SIPC. SIPC protects customers of financially troubled broker-dealers up to $500,000 (including $250,000 for cash claims). For more information visit sipc.org.